The Cutter Benchmark Review team is putting together an issue on IT’s Role in Reverse Logistics, and that means it’s survey time. The topic was new to me, so I went to the web for some education and inspiration. And bam! I found this great piece in Modern Materials Handling. In a nutshell, I learned that effectively dealing with returned materials offers companies the opportunity to bolster customer satisfaction, increase profit margins through resale (through channels like eBay or Craigslist), minimize inventory carrying costs and reduce their impact on the environment. The strategic use of IT resources can be the difference between success and failure in this endeavor. In fact, state-of-the-art technology and applying the right technology were 2 of the 10 rules for successful reverse logistics operations in Reverse Logistics Magazine.

Which brings us to the big question — how involved (or not) is IT in your organization’s reverse logistics effort, and to what effect? Please take our survey and help us create the snapshot of current practices that will appear in an upcoming CBR. Thanks!

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Kim Leonard

Kim Leonard is a Group Publisher at Cutter Consortium. She spreads the word about Cutter's Business Technology Strategies practice, client webinars, and annual Summit conference in a variety of ways, including social media.

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