Over the next two years, tablets and smart mobile phones will overtake PCs as the most common Web access device worldwide. Ease of use, the rapidly expanding portfolio of applications, and the impact of Moore’s Law on cost will drive the expansion of mobile platforms both inside and outside of the enterprise. Facing an increasing demand by users for freedom of choice, IT organizations will retrench their architecture to allow mobile devices as the primary access device into the cloud. One immediate implication: the need to redesign Web presence. Although a growing number of websites and Web-based applications offer support for small-form-factor mobile devices, many still do not. Websites not optimized for the smaller-screen formats will become a market barrier for their owners — much content and many sites will need to be reformatted/rebuilt.