In the past several years, companies have invested in a variety of technologies to help them gather data about their customers, their employees, their products, and their services. This has been an exciting opportunity for IT to collaborate with colleagues in Marketing, HR, and Sales, among other divisions of the business on efforts ranging from customer relationships management to business intelligence. The sources of data are ever increasing as the channels through which customers and employees interact with companies increase from blogs to Twitter to old channels like phones and in-person interactions. IT executives are in a race to stay ahead of the deluge.
2011 will be the year of reckoning for many CIOs, as the tidal wave of data makes its way to shore. Businesses have seen the value garnered through understanding the needs and desires of customers and employees to a greater extent, and this has only whet their appetites for more. IT executives will need to work with their colleagues outside of the IT to develop clear objective and priorities for this mountain of data. That same body should also work to understand whether there is some data that is currently captured that should not be in the future, or data that should be set aside so that the most critical data is not lost in the deluge. This is a problem that will only become more complex, so the cleverest CIOs will start this planning now.