There are two strands of interest to the CIO, the CTO, the CEO and the rest of the executive team: strategy and delivery. The fundamental premise of Agility to the C-level is quite straightforward:
- “Merge” the two, so that:
- Delivery can start before strategy is complete
- Delivery informs strategy through tight feedback loops
- The net effect is faster/earlier delivery of products and service that are well suited to satisfy the needs of target markets.
The paramount need to deliver faster/earlier is, for all practical purposes, dictated by today’s markets becoming hyper-segmented. For example, my (or your) Twitter network today is an evolving market segment. My Twitter network in March 2011 could easily be a different segment than the segment it is today. The only way to penetrate such fluid market segments effectively is by following the classic Agile mantra “Release early and often.”
In other words, Agility in 2011 is not “merely” about software methods and processes. Rather, it is all about value generation and recapture.