In September 2010 and in January, I attended two instances of “Stanford Leading Matters,” a roving conference by Stanford University aimed at raising the visibility (and gathering donations) for the “Stanford Challenge,” a decade-long $10 billion fundraiser.

This was a rather stellar production, complete with making the meeting hall look like a scale model of the university’s inner quad — sandstone arches and all. At every stop, Stanford University President John Hennessy spoke of the university’s vision, which is no less than helping solve the world’s toughest challenges; incredibly gifted and involved students provided their views in a panel moderated by Hennessy; professors gave lectures on important issues in today’s world; and very good food could be sampled.

I am a rather fastidious note taker, and I thought I’d share my notes from a presentation I attended at the Boston event at the end of September. If this whets your appetite sufficiently, you can find and download all such lectures for free from “Stanford on iTunes“.

“Harnessing Collective Wisdom”
by Hayagreeva Rao, Professor of Organizations at the Stanford Graduate School of Business

“Darwin’s ideas of variations and selection apply to how the C-suite handles innovation.”

Key questions about innovation in an enterprise: how do we encourage ideas without creating clutter? And how do we select some ideas, therefore kill some of them, without discouraging people from continuing to submit?

A study by McKinsey found that the way many companies measure innovation is flawed. Metrics and measures and useless without a good system of idea generation, which requires creative people and a positive climate, which in turn is created by good leadership.

In most companies, when you ask people what hinders innovation, you get two very different answers depending whom you ask:

  • people at the top think that there aren’t enough ideas generated by people below
  • people in the trenches say that it is the top echelons of the company that act as a bottleneck

There needs to be a climate of confidence, trust and fun, enabling people to share their ideas and to try new things.

A good predictor of an organization’s ability to innovate is how it handles failure. You have to:

  1. reward people for trying hard enough that they will fail a certain percentage of the time;
  2. make sure that failures are recognized quickly and that projects are stopped when they have failed, freeing resources to pursue others.

Peter Kim, head of the Whitehead Institute in Cambridge, Mass., used to tell people: “if you kill a project, I will give you stock options.” At another company, the CEO frequently visits employees and hands them a business card, the back of which looks like a Monopoly “Get out of jail” card. Then he says: “Try something new! If it fails, give your boss this card, and I promise you won’t get in trouble.” At Amazon, Jeff Bezos gives a monthly award to an employee who did, without asking for permission, something that improved customer satisfaction.

Rite Solutions, a Rhode Island company, has created an internal stock market for ideas, called “Mutual Fun” (a pun on “mutual fund”). This virtual stock market trades cost reduction ideas (“savings bonds”), mildly aggressive ideas (“Bow Jones”) and far-out innovations (“SPAZDAQ”). Once this market determines what are the most popular ideas, actual funds are allocated to them. Ideas are never killed by a corporate review board — they are by the community when the corresponding shares don’t sell. This approach also circumvents a common flaw of management review processes: senior managers tend to mostly empathize with people who are a lot like them.

Feel free to use the comment feature on this blog to respond with your own ideas about this subject.

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Claude Baudoin

Claude Baudoin is a Senior Consultant with Cutter Consortium's Business & Enterprise Architecture and Data Insight & Social BI practices. He is a proven leader and visionary in IT and knowledge management (KM) with extensive experience working in a global environment. Mr. Baudoin is passionate about quality, knowledge sharing, and providing honest and complete advice.

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