Our research indicates that interest in predictive analytics and data mining has never been higher, and that organizations are increasingly turning to the technology to take their BI capabilities to the next level (i.e., the ability to predict who will be their best customers, which customers are likely to churn, and optimum performing suppliers, etc.). Moreover, organizations are not only using predictive analytics to analyze structured data, but are also applying text mining and analysis tools to analyze unstructured (text-based) information. (Please do let us know your opinion on the use of text mining and analysis by taking our survey at www.keysurvey.com/survey/347516/e8e2/ .) A number of factors are driving the use of data mining and …

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