Daily Archives: Oct 18, 2011

Oct 182011
 
Executive Education+

The annual Cutter Summit has been evolving over the last few years. It’s never been “conference-as-usual”. It’s always been focused on delivering great ideas from inspiring experts, with the expectation of provoking debate. Candor and sharing have been the hallmark of the Summit. It’s always been a two-way street. We just don’t do talking heads. And we don’t do the product stuff: no vendors giving keynotes or serving on panels, no product showcases or sponsored breaks. The Summit is just true experts and practitioners sharing both the strategies that are working best now and those they see will be important down the road. About 5 years ago we began incorporating a Harvard Business School case …

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Why We Need to Market IT Operations

IT organizations devote significant attention to delivering the technology and processes that ensure the achievement of business objectives. It’s what we do in IT. It’s the recognition that drives our actions. It’s our purpose for existing. Yet is it sufficient to simply deliver value without any executive recognition for that contribution? IT best practices require that we not only deliver on the promise of IT, but that we also take the necessary steps toward recognition of that value so that the business “buys IT.” This marketing-style approach allows IT to remain adequately funded, gain support for technology investments, obtain backing for critical IT initiatives, and ensure responsiveness to our dependencies. Marketing IT Is Not a …

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