If 2011 was the year of the “Social Enterprise”, then 2012 -2015 will be the years recognized for Crowd-Based Business (CBB). The “Social Enterprise” is being touted as the next big thing… the new way to do business, a social way to do business. But the next “big thing” in collaboration is crowds, not social. Social is only a new method of connecting and discovering information, social does not enable and guide action. Business is about delivering results, and for that you need a crowd! A crowd as “a network that drives an outcome, task or goal” has business value. Understanding how crowds can add value to your business and also ensuring your business does not …
Recent Comments