I see the demand for actual performance results over declarative symbolic victories (e.g., certifications) taking a significant bend upwards. I’ve already begun to see the more forward-thinking companies maturing in their thinking about how they use “named” business, technology, and management concepts, e.g., Scrum, Lean, Kanban, CMMI, ISO 9000, ITIL, COBIT, Devops, etc. There’s growing skepticism in the efficacy of popularized approaches. Executives are less likely to rush into using new ideas just because they’ve heard “the name”. Whether they’re skeptical for the right reasons or not, their cautious approach offers a better have a chance of implementing these “named” initiatives effectively, keeping them off their list of failures – a list that contributes to the skepticism in the first place.