The Cutter Blog » Eric K. Clemons

Eric K. Clemons
Fellow

Eric K. Clemons is a Fellow with Cutter's Innovation and Business-IT Strategies practices. He is Professor of Operations and Information Management at The Wharton School of the University of Pennsylvania. Dr. Clemons is a pioneer in the systematic study of the transformational impacts of information on the strategy and practice of business. His research and teaching interests include strategic uses of information systems, information economics, and the changes enabled by information technology. More...

20 July 2007- 12:37 PM

Sock Puppeting and Anonymous Posts

The short post that I put up deals principally with making social networking websites work: Attracting traffic, converting traffic to loyal, trusting repeat users, and then monetizing this trust in various ways. Rebecca Herold raises very interesting issues. As we learned from the cartoon in the New Yorker in July of 1993, “On […]

Comments [0] Category: Business Technology Trends, Innovation, Security+Privacy, Web 2.0

9 July 2007- 02:48 PM

Valuing Social Networking Websites

Social networks seem cutting edge. Perhaps Second Life should be viewed a replacement for travel, bigger than gaming and movies combined, the next social force, like email. Perhaps MySpace will replace the Yellow Pages, iTunes, even America’s malls as a communications mechanism, meeting place, and sales channel for America’s teenagers. Maybe even […]

Comments [2] Category: Business Technology Trends, Featured, Innovation, Web 2.0

29 June 2007- 02:59 PM

Resonance, not Surveillance!

In April of this year Steve Barnett and I published two papers in the Cutter IT Journal on Resonance Marketing, the art and science of developing product offerings that resonate with customers’ wants and needs, cravings and longings. Resonance products represent such ideal fit with customers’ individual preferences that each becomes sort of a […]

Comments [5] Category: Business-IT Strategies, Innovation, IT Management, Security+Privacy, Web 2.0