The short post that I put up deals principally with making social networking websites work: Attracting traffic, converting traffic to loyal, trusting repeat users, and then monetizing this trust in various ways. Rebecca Herold raises very interesting issues. As we learned from the cartoon in the New Yorker in July of 1993, “On the internet no one knows you’re a dog.” This suggests that you consider seriously the source and reliability of any information you get on the net, lest you end up taking medical advice or trading large positions in penny stocks without first getting an accurate leg count on your information provider. Of course, the situation has only gotten worse in the past …
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Eric K. Clemons
Jun 292007
In April of this year Steve Barnett and I published two papers in the Cutter IT Journal on Resonance Marketing, the art and science of developing product offerings that resonate with customers’ wants and needs, cravings and longings. Resonance products represent such ideal fit with customers’ individual preferences that each becomes sort of a mini-monopoly, and the importance of price and price-based competition is greatly reduced. David Lineman published a thoughtful response, “Securing the Long Tail,” in which he reminded readers that resonance should not be achieved by collecting and misusing data on individuals” shopping history or other transactional logs. He listed four points, recently stressed by the European Union in a policy on data …
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