I predict that 2012 will bring in an explosion of interest in Social Analytics, Social Business Intelligence, and the use of post-relational database technologies like Hadoop/HBase. In 2011 the world observed the power of social media outlets like Twitter, Facebook, blogs, and others on Middle Eastern human rights movements; corporate greed and customer service snafus; and the most recent Occupy Wall Street movement. In 2012 organizations will be exploring how they can glean valuable and actionable information from all of this unstructured, publicly available, and passionate information. [Editor's Note: This post is part of the annual "Cutter Predicts ..." series, compiled at the Cutter Consortium website.]