In the past several years, companies have invested in a variety of technologies to help them gather data about their customers, their employees, their products, and their services. This has been an exciting opportunity for IT to collaborate with colleagues in Marketing, HR, and Sales, among other divisions of the business on efforts ranging from customer relationships management to business intelligence. The sources of data are ever increasing as the channels through which customers and employees interact with companies increase from blogs to Twitter to old channels like phones and in-person interactions. IT executives are in a race to stay ahead of the deluge. 2011 will be the year of reckoning for many CIOs, as …

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