Author

Whynde Kuehn

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Whynde Kuehn is a Senior Consultant with Cutter Consortium’s Business & Enterprise Architecture practice. She is a long-time business architecture practitioner, educator, and industry thought leader, who takes a business-focused and results-oriented approach to business architecture. She has extensive experience in enterprise transformation and planning and was a key player in one of the largest business transformations in the world. Read more ...

May 242016
 
Call for Papers: Business-Driven Digital Transformation

Digital transformation is at the top of many executive agendas and organizations are investing substantial resources to make it happen. While there may be internal benefits such as efficiency gains, the primary driver for digital transformation is the customer. Customers are now in the driver’s seat with high expectations demanding what they want, when they want it, and how they want it – and they will go elsewhere to find it if not satisfied. Years of growth and change have created tremendous complexity and redundancy in large enterprises. This complexity has become more transparent to the customer and so improving the customer experience and achieving true digital transformation requires significant changes to the business and Read more