Category

Social Media+Networking

 
avatar

Few would argue that social media is not important when it comes to engaging customers for advertising, PR, sales, service, and other CRM activities. Yet due to compliance considerations, many organizations have real concerns when it comes to using social media in such capacities. Consequently, it’s hardly surprising that they are looking for guidance when it comes to planning and executing their social media initiatives in a manner that meets their compliance needs. Social Media Meets Compliance An enterprise social media strategy requires defining practices and policies to ensure that employee social media activities comply with internal company and industry regulations (HIPPA, PCI, FINRA, etc.). Hand in hand with this effort are training programs to …

Read more

 
avatar

Social media is everywhere, all the time. It’s about participation — by everyone. There are a billion blog posts and tweets a month, and the volume is growing at well over 50% a year. Companies need to decide what they should do about — and with — social media and how they should routinely deliver social business intelligence (SBI) to multiple business functions. How should they acquire social media listening/analysis/engagement services? There is more to the process than meets the eye: all social media vendors are not created equal. Should companies develop their own social media listening/analysis/engagement capabilities, or should they buy them in the marketplace? The data clearly shows that the majority of companies …

Read more

 
avatar

  The architecture of many enterprises is designed to perpetuate existing capabilities by maintaining the status quo. In effect, the role of the architecture team is to systematically hone and improve capabilities by exploiting and making the best use of current skills, resources, and assets or developing new capabilities by adding to those skills, resources, and assets. Typically, changes are made through carefully planned incremental steps. Such architectures may serve the current business model well, but they risk the possibility that the business model becomes obsolete or that it is supplanted by the innovative business model of a competitor that has greater contemporary relevance. The distinction is very clear if we compare traditional high-street bookshops …

Read more

 
Collaboration and Social Tools in 2014

For 2014, I predict … 1. The browser becomes the OS. More and more is being added to Google’s Chrome browser; so much so that it is starting to look much like an operating system. You have all of these plug-ins (like applications), you can customize and configure your device or the look and feel of the browser. Nowhere is Chrome more an OS than with Chromebooks, where it is the OS. And it is a very web-oriented OS (thin client), with just the browser, media player and file manager as its only native applications. The question is: will IE or Firefox follow suit? Or are they pursuing different directions? 2. The social enterprise. As a …

Read more

 
avatar

With the widespread adoption of social media sites such as Facebook/Linkedin/Twitter and the increasing interest in multimedia sites such as YouTube and Instagram, social media has become one of the larger sources of Big Data. This increased volume of data has created a slew of new IT issues to consider — the most significant one being “What do we do with all this data?” As a result, we’re seeing an increased demand for more storage capacity, enhanced needs for compute power and the introduction of new technologies (such as Hadoop), making the investment to undertake a social media monitoring campaign no small task. With any substantial investment in new technology comes the question of value. …

Read more

 
What’s on Tap for Day 2 of Summit: Executive Education+

The Cutter Summit program includes a mix of keynotes with accompanying panel sessions, case studies, interactive exercises, roundtable discussions, lightning talks, half-day immersion workshops and seminars, and many, many networking opps. The other day I wrote about the keynote and case study that will take place of the first day, Nov 4, of this Fall’s Summit. Today I’ll highlight the “main events” for the second day. (Watch for another post on roundtables and lightning talks.) Israel Gat will kick off the morning, keynoting on the impending explosion of the API economy. Israel is well-known for his expertise on Agile and software/product development governance supported by technical debt assessment and valuation, but he actually spends much …

Read more

 
Executive Education Created Just for Business Technologists

“Executive education” usually brings a university classroom to my mind, the kind you find on an ivy-walled campus. Cutter’s executive education (which we call Summit 2013), however, is a little different: it takes place next-door to a prestigious university. Yep, Summit 2013 will be held at Le Meridien Hotel in Cambridge, Massachusetts, at the edge of the MIT campus. The program is chock-full of stellar sessions. The 3-day event kicks off on Nov. 4 with a keynote on The Evolving Role of 21st Century Technology Leaders by Robert D. Scott. Robert, former VP of Innovation & Architecture at Procter & Gamble (where he also served in CIO positions, both corporate and business unit). Robert is …

Read more

 
Mobile + Disruptive Technologies = Killer Apps

Last year, organizations across almost every industry became really serious about using mobile technology. The majority of these initiatives involved companies enabling existing applications and business processes with mobile capabilities to extend their usefulness to workers in the field or those on the go, as well as to customers and partners beyond the firewall. This trend will accelerate in 2013, with organizations continuing to deploy mobile apps in the form of management dashboards and tools for supporting the three main domains of CRM (i.e., sales, marketing, and service). That said, however, I believe that in 2013 we are also going to see end-user organizations and vendors develop applications that apply mobile technology in conjunction with …

Read more

Dec 202012
 
You are What You Expose

The quips “You are what you eat” and “You are what you read” capture a universal truth: for better or worse your actions define your persona. As of 2013, I believe, “eat” and “read” in these quips will be superseded by “expose.” The APIs you choose to expose will define the kind of services you, your company or your company’s eco-system will be able to offer. It is going to be an “APIs beget services” pattern rather than “Services beget APIs.” If you think I am smoking something strong, take a look at the recent articles Cutter published on the API Economy (click here, here and here). Perhaps the most striking piece in these articles …

Read more

 
A Changing View of Social Media

In the coming year, instead of viewing social media as a marketing tool, similar to ads (even targeted ads), organizations will begin to recognize that the potential for social media lies in the using the tools to build communities around products and services. The resulting communities can be invaluable in providing feedback on design and level of service issues.  Customers and prospective clients can become engaged from early design throughout the life cycle, becoming valued partners with the organization in a mutually beneficial community, focused on improving product and service satisfaction. [Editor’s Note: This post is part of the annual “Cutter Predicts …” series.]