
Last year, organizations across almost every industry became really serious about using mobile technology. The majority of these initiatives involved companies enabling existing applications and business processes with mobile capabilities to extend their usefulness to workers in the field or those on the go, as well as to customers and partners beyond the firewall. This trend will accelerate in 2013, with organizations continuing to deploy mobile apps in the form of management dashboards and tools for supporting the three main domains of CRM (i.e., sales, marketing, and service). That said, however, I believe that in 2013 we are also going to see end-user organizations and vendors develop applications that apply mobile technology in conjunction with …




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