Category

Web 2.0

Discussion and debate around the issues associated with Web 2.0 technologies, strategies, and their impact on the enterprise and society.

 
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Is information technology accelerating the wild swings in the market? Oil barrel prices, thought to cross over $200 are now around $50. The stock market jitters 5% – 7% in a day looking like warmed-up jello. The talking heads on TV are talking with more emotion and I can see their veins popping on my high definition TV. Watching the stock market, I get the sense we are behaving like a large flock of birds. At the first sign of any perceived threat and the lead bird takes off and the whole flock blindly follows. The whole world is joined together in a synchronous flow of information, made possible via the information technology of the past …

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For Abraham Lincoln, it was the telegraph. For John F. Kennedy it was the television. For Barak Obama, it is Web 2.0. Each of these politicians proved adept at adapting new technologies to communicate. Lincoln took to the telegraph and used it for rapid communication. No doubt the advantages of the telegraph were on Lincoln’s mind when we composed the short and compact Gettysburg address. Unlike keynote speaker, Edward Everett’s 13,600-word, two-hour oration, Lincoln’s ten sentence and 272-word address fit neatly on the front pages of newspapers across Europe. In the famous Richard Nixon-Kennedy television debates, the youthful Kennedy performed well on television. Nixon, ill at the time, looked ill on television. Kennedy knew television …

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As virtual worlds begin to move from the fringe to the mainstream, there is considerable excitement and hype surrounding the movement. But it does beg the question: what real value do virtual worlds present to users and businesses? An upcoming issue of Cutter IT Journal will address this question. We will examine virtual worlds in terms of market opportunities, strategic approaches, technological options, and the value and impact virtual worlds will have in the real world today and in the future. We invite anyone who is interested to send us an abstract for consideration. Cutter IT Journal Call for Papers San Murugesan, Guest Editor Abstract Submission Date: 20 June 2008 Articles Due: 31 July 2008 …

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We recently published the results of our annual Cutter Benchmark Review survey on trends and technologies for the coming year. This is the third yearly issue of CBR where we ask our contributors to look forward to the coming year and see what technologies and IT trends we can expect to endure, which ones are emerging, and which ones seem to be losing steam. Our ability to do trending and year-over-year comparisons is strengthening with every survey and the cumulating of results. We have been very careful in keeping some of the questions consistent so that we can comment on changes over time. The trends issues are particularly important in my opinion as they give …

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Dec 212007
 
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Please indulge me momentarily and pardon this esoterica. By the time you finish reading this, I hope I will have shown the need for this “scenic detour.” For a long time thinkers and practitioners in the area of knowledge management have made a distinction between knowledge that is tacit and knowledge that is explicit. Knowledge and expertise in your head that you use nearly effortlessly and sometimes unaware is called tacit. Knowledge that is written down so that others can understand it is called explicit knowledge. Tacit knowledge is hard to communicate. Explicit knowledge is easier to communicate. Thus we need to convert tacit knowledge to explicit knowledge. I wonder if this distinction isn’t more …

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Oct 042007
 
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The optimists among us would like to think that the abundance of information, easily transmitted, will result in companies that are less hierarchical and more democratic. That perhaps the firm as we know it will become extinct. I was, for a brief, tongue-in-cheek moment, one of those optimists. Others, like Andrew McAfee at Harvard, suggests that information technology may enable the decoupling of information flows from decision rights. In other words, because information flows freely, information doesn’t need to be co-located with decision makers. McAfee rightly discusses the difference between general knowledge (explicit knowledge) and specific knowledge (tacit knowledge). General knowledge is more easily shared. Specific knowledge is locked in people’s heads. Information technology certainly …

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I read a lot about Web 2.0/Enterprise 2.0–about how companies need to fully embrace the concept of “openness.” And I agree that Enterprise 2.0 offers companies an innovative way to foster significantly better collaboration. But the truth of the matter is that a lot more control is needed in the business/Enterprise 2.0 world (compared to the consumer/Web 2.0 world) due to the fact that companies have a lot of things they don’t want known or leaked for a lot of different reasons. Basically, finer control is necessary in the business world for all kinds of reasons ranging from you don’t want some employee saying something unflattering about a customer or the possibility of leaking confidential …

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The short post that I put up deals principally with making social networking websites work: Attracting traffic, converting traffic to loyal, trusting repeat users, and then monetizing this trust in various ways. Rebecca Herold raises very interesting issues. As we learned from the cartoon in the New Yorker in July of 1993, “On the internet no one knows you’re a dog.” This suggests that you consider seriously the source and reliability of any information you get on the net, lest you end up taking medical advice or trading large positions in penny stocks without first getting an accurate leg count on your information provider. Of course, the situation has only gotten worse in the past …

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Social networks seem cutting edge. Perhaps Second Life should be viewed a replacement for travel, bigger than gaming and movies combined, the next social force, like email. Perhaps MySpace will replace the Yellow Pages, iTunes, even America’s malls as a communications mechanism, meeting place, and sales channel for America’s teenagers. Maybe even manufacturers of prosaic products like Kraft will have community websites that replace their traditional reliance upon advertising as a means of communicating with their consumers. Is this the reason the Rupert Murdoch and his News Corp recently paid more than half a billion dollars for MySpace? The first thing to understand when trying to figure out why News Corp placed such an extraordinary …

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In April of this year Steve Barnett and I published two papers in the Cutter IT Journal on Resonance Marketing, the art and science of developing product offerings that resonate with customers’ wants and needs, cravings and longings. Resonance products represent such ideal fit with customers’ individual preferences that each becomes sort of a mini-monopoly, and the importance of price and price-based competition is greatly reduced. David Lineman published a thoughtful response, “Securing the Long Tail,” in which he reminded readers that resonance should not be achieved by collecting and misusing data on individuals” shopping history or other transactional logs. He listed four points, recently stressed by the European Union in a policy on data …

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