In case you couldn’t make it to this year’s Cutter Summit, here are a few of the nuggets from yesterday. And if you are here in Cambridge, MA, feel free to add some of your own in the comments!
Heightened connectivity among customers has changed the way they interact with your products. Furthermore, it has changed the amount of information you can collect about your customers. As a result, you have new opportunities — and obligations — to communicate with your customers and make changes to your products and marketing tactics based on this new knowledge. Let’s consider some strategies to listening — and thus connecting — to your customers in a more positive and useful manner. Be Thoughtful and Attentive Your company and your employees will have a hard time learning from customers if they are not interested in them. Teach your employees to be thoughtful about interacting with your customers, as if Read more
The amount of data available to organizations to analyze and use in decision making is exploding. “Big Data” is all the rage and organizations of every size from every industry are struggling to make valuable use of the information available from their operational systems, business partners, and social networks. Organizations, seeking to respond quickly in an ever-changing marketplace, are hungry for current and useful information about their ecosystems. Data Warehousing and Business Intelligence (DW/BI) teams are working as fast and hard as they can to meet this ever-increasing demand with limited resources and time. Fortunately, DW/BI teams who embrace an “agile” approach are finding they can meet the top priority needs in short time frames Read more
Do you know your coworkers’ hometowns? Their favorite colors? Their current level in Farmville? If you answered “yes” to all three questions, there may be a very serious management concern here. More and more studies show that rather than creating tighter bonds, the intensifying drumbeat of social media is actually driving us further and further apart. A University of Birmingham (UK) researcher has gone so far as to suggest (in an extensive study) that the image-happy individuals among us actually harm personal and professional relationships with each new image they post (see “Tagger’s Delight? Disclosure and Liking in Facebook: The Effects of Sharing Photographs Amongst Multiple Known Social Circles“). And it’s not just that we’re getting to the Read more
In a recent post I reflected on a ‘built-in’ benefit of my job, as follows: One of the pleasures of being practice director is that I get to know and be known to fascinating folks that I might not otherwise have had the opportunity to meet and build a relationship with. If another proof for my reflection was needed, this post welcoming Dr. Murray Cantor is as hard a proof as they come. Here is a researcher and author whose originality and rigor are second to none, and I have the privilege and pleasure of writing about his joining Cutter as a Contributing Expert! I would hate to steal Murray’s thunder, but would allow myself to hint Read more
Just in time for National Cyber Security Awareness month is the Cutter IT Journal issue — Privacy and Security in the Internet of Things. Guest Edited by Privacy by Design Ambassador and Cutter Senior Consultant Rebecca Herold and her host of expert authors — this issue highlights the many possible data hacking scenarios your organization could be privy to as the IoT gathers speed. With no current restrictions on how data collected by IoT-related devices is analyzed — the market is an open playing field for potential exploit. Explore the implications of the IoT and learn some strategies for mitigating the possibility of data breaches in this exciting new issue! Cutter clients read this issue Read more
Imagine you’re at a party. You’re standing near a cheese platter admiring the selection. That 2-hour cheese tasting class you took last week has made you think differently about the way you look at that plate! A man approaches and you begin chatting about the cheese. Turns out, he’s a Professor of Food Science at a top university, and has written the definitive book on goat’s milk cheese. A woman then joins the conversation; she’s from Wisconsin, home of the Cheese Heads – her perspective on cheese is a little less serious than yours! After sharing information, the 3 of you walk away with knowledge, insight, and a few ideas about wine and cheese pairings Read more