Business is moving at the speed of light. Everyone wants to know what is happening in real-time. The macro strategy is all about making micro adjustments based on sophisticated modeling and analysis of terabytes of transaction data — data from consumer transactions, financial transactions, and social transactions — and all of them together. This isn’t happening in every industry, but in enough: businesses across the entire supply chain of consumer products (think product shelf placement that changes daily), financial services (think real-time credit adjustment), health care (think drug interaction reporting), transportation (think air fares that change by the minute) and more.
Data aggregators are making this data available via the cloud — and the same or other companies are providing the massive computational capability to slice, dice, model, and predict. Tables of numbers are good for basic output, but advanced Read more …



