2015 will be the year that agile data warehouse (DW)/business intelligence (BI) takes off. Traditional strategies for DW/BI have been challenged at best, with the running joke being that a DW/BI team will build the first release and nobody will come. On average, Agile strategies provide better time to market, improved stakeholder satisfaction, greater levels of quality, and better return on investment (ROI) than do traditional strategies. The DW/BI community has finally started to accept this reality, and it is now starting to shift gears and adopt agile ways of working. My expectation is that 2015 will see a plethora of books, case studies, and blog postings describing people’s experiences in this area. There are Read more
Posts Tagged 'Business Intelligence'
We’ve been rounding up Dennises lately: Dennis Adams and Dennis Hogarth have joined our team of expert consultants. But along with the Dennises, we welcome Nancy Williams, Murray Cantor and Don MacIntyre. Dennis Adams is a long time Cutter contributor. He’s frequently presented the academic viewpoint for Cutter Benchmark Review. (If you’re not familiar with CBR, it partners academics and practitioners who co-write a survey, analyze the data, and then write opinion pieces — influenced by their academic/practitioner perspective — that are based on the findings. Looking at an issue or technology from both an academic and practical perspective gives CBR readers the 360 view they won’t otherwise see.) Now Dennis will add his expertise Read more
Few would argue that social media is not important when it comes to engaging customers for advertising, PR, sales, service, and other CRM activities. Yet due to compliance considerations, many organizations have real concerns when it comes to using social media in such capacities. Consequently, it’s hardly surprising that they are looking for guidance when it comes to planning and executing their social media initiatives in a manner that meets their compliance needs. Social Media Meets Compliance An enterprise social media strategy requires defining practices and policies to ensure that employee social media activities comply with internal company and industry regulations (HIPPA, PCI, FINRA, etc.). Hand in hand with this effort are training programs to Read more
Cutter Consortium recently (Q4 2012) conducted a survey that polled 69 end-user organizations about their mobile technology practices and adoption plans, including the use of smartphones and tablets and issues associated with the development, deployment, and support of mobile devices and end users. The survey revealed that the main domains and applications in which organizations are using or plan to use tablets (in order of popularity/importance) include: Executive/management — to facilitate mobile communications and to support dashboards and other tools for measuring and managing product/company performance and the like. Sales, service, and support (i.e., CRM) — these are the main customer-facing domains and they tend to be very time sensitive, thus demanding rapid responses to Read more
Social networking, mobility, and analytics are among the key topics for the enterprise today, as companies attempt to leverage social networks for insights, provide on-the-road access to data, and integrate an increasing realm of data into the diversified range of analytics possibilities provided by Big Data. Each of these areas is of growing importance to corporate marketing strategies and internal efficiency. But the confluence of social, mobile, and analytics is creating some important trends in its own right. As we explore in a recent Executive Update (see “SoLoMo Analytics“), many of these revolve around the growing combination of social, local, and mobile — often called “SoLoMo” — that has become a key emerging ecosystem of consumer behavior Read more
To help us learn more about what organizations are doing in a critical area of mobile commerce — content management — Cutter conducted a survey late last year examining mobile devices, marketing, and content management systems (CMSs). This Cutter Edge explores some of those results. We asked respondents to think about how important it is for their organizations to have a significant mobile presence (i.e., a high level of usability on mobile devices) over the next 12 months. Just over 70% report that having a significant mobile presence over the next year is very or somewhat important. Among those respondents who voiced their opinion as “minimal” or “not at all,” most were primarily from the enterprises with Read more
Mobility is now one of the top strategic priorities for organizations. In fact, supporting mobility is seen as so important that some organizations are offering employees the option of using their own personal devices. This “bring your own device” concept is seen as a way for companies to reduce costs, but the proliferation of smartphones and tablets in the enterprise means that IT needs to somehow practically manage these devices. And, when most IT people talk about “managing mobile devices,” they primarily mean ensuring that they are used correctly (i.e., according to company polices regarding data access, storage, and transmission) and do not become a “black hole” of a security threat to the company. Mobile Read more