Digital transformation is at the top of many executive agendas and organizations are investing substantial resources to make it happen. While there may be internal benefits such as efficiency gains, the primary driver for digital transformation is the customer. Customers are now in the driver’s seat with high expectations demanding what they want, when they want it, and how they want it – and they will go elsewhere to find it if not satisfied. Years of growth and change have created tremendous complexity and redundancy in large enterprises. This complexity has become more transparent to the customer and so improving the customer experience and achieving true digital transformation requires significant changes to the business and Read more
Posts Tagged 'digital transformation'
Cutter IT Journal Call for Papers — with Guest Editor: Stijn Viaene — Abstract Deadline: September 9, 2015 — The combination of new digital technologies such as Social, Mobile, Analytics (Big Data), Cloud and Internet of Things gave rise to digital disrupters such as Uber, Airbnb and PayPal. However, from an incumbent perspective, an unrealized potential to transform existing businesses and industries remains. Many observers have identified a significant gap between incumbents’ recognition of the importance of new digital technologies currently at their disposal and their understanding of how to optimally exploit them. This signals that many questions surrounding digital transformation are left unanswered and even unidentified. Some organizations are experimenting with digital innovation labs, Read more