The Internet of Things. Location-based services. Automated reasoning. Social media. Wearables. Analytics. I could extend this list of “game-changing” technologies, and so could you. What’s a CEO, CIO, CTO, CFO, or business unit president to do? Especially when they go to an investor conference and they’re asked to explain “the game-changing technology plan”? Those who work in the C-suite need smart people, budgets, and technology solutions to impact their business processes and overall business model. In other words, game changers need context; otherwise, C-suite(rs) end up chasing “the next great things,” which is what many companies have done for decades. Remember business process reengineering, Six Sigma, matrix management, and management by objectives? Who created Six Read more
Posts Tagged 'location-based services'
Last year, organizations across almost every industry became really serious about using mobile technology. The majority of these initiatives involved companies enabling existing applications and business processes with mobile capabilities to extend their usefulness to workers in the field or those on the go, as well as to customers and partners beyond the firewall. This trend will accelerate in 2013, with organizations continuing to deploy mobile apps in the form of management dashboards and tools for supporting the three main domains of CRM (i.e., sales, marketing, and service). That said, however, I believe that in 2013 we are also going to see end-user organizations and vendors develop applications that apply mobile technology in conjunction with Read more