Keeping up with a changing customer base is an ongoing challenge for organizations. And innovative strategic planning is the key to maintaining a competitive advantage. Recently, CIOs have been turning to a combination of social, mobile, analytics and cloud (SMAC) strategies to stay competitive, differentiate themselves and provide a great customer experience. A SMAC strategy also gives organizations the ability to be more collaborative, connective and operate in real-time. But can organizations realistically manage this convergence of technologies such that it doesn’t disrupt their current IT systems or business models? How can these new technologies be assimilated into existing business/IT processes and culture to allow organizations to be transformed by the benefits of SMAC? An …
Posts Tagged 'Mobile'
To help us learn more about what organizations are doing in a critical area of mobile commerce — content management — Cutter conducted a survey late last year examining mobile devices, marketing, and content management systems (CMSs). This Cutter Edge explores some of those results. We asked respondents to think about how important it is for their organizations to have a significant mobile presence (i.e., a high level of usability on mobile devices) over the next 12 months. Just over 70% report that having a significant mobile presence over the next year is very or somewhat important. Among those respondents who voiced their opinion as “minimal” or “not at all,” most were primarily from the enterprises with …
Mobility is now one of the top strategic priorities for organizations. In fact, supporting mobility is seen as so important that some organizations are offering employees the option of using their own personal devices. This “bring your own device” concept is seen as a way for companies to reduce costs, but the proliferation of smartphones and tablets in the enterprise means that IT needs to somehow practically manage these devices. And, when most IT people talk about “managing mobile devices,” they primarily mean ensuring that they are used correctly (i.e., according to company polices regarding data access, storage, and transmission) and do not become a “black hole” of a security threat to the company. Mobile …





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