Few would argue that social media is not important when it comes to engaging customers for advertising, PR, sales, service, and other CRM activities. Yet due to compliance considerations, many organizations have real concerns when it comes to using social media in such capacities. Consequently, it’s hardly surprising that they are looking for guidance when it comes to planning and executing their social media initiatives in a manner that meets their compliance needs. Social Media Meets Compliance An enterprise social media strategy requires defining practices and policies to ensure that employee social media activities comply with internal company and industry regulations (HIPPA, PCI, FINRA, etc.). Hand in hand with this effort are training programs to Read more
Posts Tagged 'Social'
In her October 4, 2011 HBS blog post Can HP Change its DNA?, Judith Hurwitz contrasts corporate DNA for hardware versus DNA for software, as follows: The DNA that has been in HP’s bones from the start is all about excellence in hardware engineering…. With hardware markets, money is spent upfront to develop a system. However, once that product is launched, revenue streams in quickly and evenly. .. By contrast, when software is delivered to the market, it may take a year or even several years before it becomes a well-accepted and profitable endeavor… This is what I’ve observed at HP. As it has tried to invest in software, again and again it has killed products off before Read more
Agile 2011 has been something of an epiphany for me. The confluence of workshops, discussions and interactions with Cutter presenters in the conference led me to thinking of the shape of things to come in quite a different manner than I used to. In particular, I reached the conclusion the forthcoming 2011-2021 vintage will be quite different from the tried and true Agile 2001-2011 vintage. I have no doubt the nuts-and-bolts of Agile will continue to be a major component of the Agile “curriculum.” You simply must get the Agile practices working at the team level. Metaphorically speaking, you are building towers in the sand if your teams are not proficient in the Agile method. Read more
Below is the detailed outline for my August 10, 9:00AM Agile 2011 presentation. I look forward to meeting you and interacting with you in the conference before, during and after this presentation! Best, Israel Super-Fresh Code Part I: The Changing Nature of Change Traditional View of Agile as a Software Method A New Context for Agile Hyper-Segmented Global Markets A Modern Testing Value Chain Prosumption All the Way to the Brand Part II: Agile –> Agility Agility as an End-to-End Challenge The Value Delivery Journey Confluence of Agile, Cloud, Mobile and Social Everything as a Service Multiple Forms of Agile Part III: Your Agile Process has been Obsoleted A Passage in Time with Profound Implications Read more
In her recent post Getting Ready for Agile 2011, Anne Mullaney gave an outline of my forthcoming sessions at the conference. Specifically, she highlighted the emergence of new forms of Agility: “Super-Fresh Code” is a term Israel coined (an extension of the “Super-Fresh Web” concept) to describe code that results from seizing upon the opportunities opened by combining recent advances in Agile software methods, cloud computing, mobile applications, and social networking. With the right mix, a company can outgun, outclass and outmaneuver its competition through real-time requirements management and superior business designs. Essentially, super-fresh code becomes the source of competitive advantage. This is a workshop that will make you think about Agile in ways you never Read more
Over the past few years I had the privilege of carrying out numerous technical debt engagements for Cutter. The typical makeup of these engagements is: A) align the various stakeholders through a one day workshop on technical debt; B) measure the technical debt; C) devise a plan to reduce it; and, D) work with the client to implement the debt reduction plan. The Cutter Consortium case study here describes how we simultaneously addressed the strategic, tactical and operational needs of one of our clients through such engagement. These days we are starting to break new grounds in technical debt research, analysis and field work by integrating technical debt techniques in the fabric of Cutter’s client companies. Read more
The fast rise of software talent marketplaces like oDesk and uTest represents a profound transformation. Software is no more a world of places – Silicon Valley, Seattle, Bangalore, Krakow or Tel Aviv. Rather, software is fast becoming a world of work streams. These streams are tied together through social networking and collaborative techniques in which virtual team spaces replace the site, the conference room, the metaphorical shelf on which the software artifacts are stored… and the water cooler. Three trends drive this transformation in software from a world of places to a world of streams: Shortage of talent. Have you recently tried to hire highly skilled programmers in areas such as mobile applications or cloud Read more