We recently published the results of our annual Cutter Benchmark Review survey on trends and technologies for the coming year. This is the third yearly issue of CBR where we ask our contributors to look forward to the coming year and see what technologies and IT trends we can expect to endure, which ones are emerging, and which ones seem to be losing steam. Our ability to do trending and year-over-year comparisons is strengthening with every survey and the cumulating of results. We have been very careful in keeping some of the questions consistent so that we can comment on changes over time. The trends issues are particularly important in my opinion as they give Read more
Posts Tagged 'web+2.0'
The short post that I put up deals principally with making social networking websites work: Attracting traffic, converting traffic to loyal, trusting repeat users, and then monetizing this trust in various ways. Rebecca Herold raises very interesting issues. As we learned from the cartoon in the New Yorker in July of 1993, “On the internet no one knows you’re a dog.” This suggests that you consider seriously the source and reliability of any information you get on the net, lest you end up taking medical advice or trading large positions in penny stocks without first getting an accurate leg count on your information provider. Of course, the situation has only gotten worse in the past Read more
Social networks seem cutting edge. Perhaps Second Life should be viewed a replacement for travel, bigger than gaming and movies combined, the next social force, like email. Perhaps MySpace will replace the Yellow Pages, iTunes, even America’s malls as a communications mechanism, meeting place, and sales channel for America’s teenagers. Maybe even manufacturers of prosaic products like Kraft will have community websites that replace their traditional reliance upon advertising as a means of communicating with their consumers. Is this the reason the Rupert Murdoch and his News Corp recently paid more than half a billion dollars for MySpace? The first thing to understand when trying to figure out why News Corp placed such an extraordinary Read more
In April of this year Steve Barnett and I published two papers in the Cutter IT Journal on Resonance Marketing, the art and science of developing product offerings that resonate with customers’ wants and needs, cravings and longings. Resonance products represent such ideal fit with customers’ individual preferences that each becomes sort of a mini-monopoly, and the importance of price and price-based competition is greatly reduced. David Lineman published a thoughtful response, “Securing the Long Tail,” in which he reminded readers that resonance should not be achieved by collecting and misusing data on individuals” shopping history or other transactional logs. He listed four points, recently stressed by the European Union in a policy on data Read more