Dec 142010

I could be wrong, but here are my predictions for the upcoming year. I believe that these observations will become more widely apparent.

Prediction 1: Established firms will continue to feel the pressure for changing how they lead and manage. The influx of ‘net geners’ into the workplace will increasingly challenge traditional leadership and management styles. Established companies with previously successful top-town and hierarchical structures will re-think their management style in order to attract and retain innovative, younger workers.

Prediction 2: In 2011, it will become more evident that the fastest growing companies over the next several years will be those that reflect the values of net geners (e.g., innovation, particularly in systems for social justice and effecting change in society). These companies will grow because both the products and services they develop and produce and the work environment they create reflect these values.

[Editor’s Note: This post is part of the annual “Cutter Predicts …” series, compiled at the Cutter Consortium website.]


Robert Mason

Dr. Robert M. Mason is a Fellow with Cutter Consortium's Business Technology Strategies practice. He is on the faculty of the Information School at the University of Washington, where his research focuses on the philosophy and ethics of technology management, the cultural aspects of knowledge management, and how culture affects the concept of a global digital library.


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