Jun 082012

Recently our Cutter Benchmark Review team conducted a survey to learn more about the corporate use, development and implementation of smartphone apps. As regular CBR readers know, we don’t just collect data, we analyze it from two different perspectives. This time Pierre Berthon from Bentley University (USA) along with Leyland Pitt and Kirk Plangger from the Beedie School of Business at Simon Fraser University (Canada) analyzed the data from the academic perspective, while Maria Lee‘s analysis takes the practitioner’s view.

Here are some of the findings:

When it comes to interacting with customers, how does your organization use apps?

Graph 2


To what extent does your organization utilize smartphone apps externally (i.e., to interact with and serve customers)?

Graph 4


When your organization develops smartphone apps, how is development done?

Graph 6


If you’re interested in more data and the demographics, check out our Note on Facebook. If you’d like to read the Cutter Benchmark Review with the analyses, let us know here in the comments or send us a message.


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