The business world is poised for an unprecedented wave of innovation. Technological advances such as augmented reality, virtual reality, cognitive assistants, 3D/4D printing, personalization, conversational interfaces, drones, deep learning, predictive analytics, the Internet of Things, blockchain, new payment systems and affective computing play major roles in driving and enabling the next wave of innovation in business. These technologies – combined with new business models facilitated by social/collaborative commerce, shared services/economy, and crowd sourcing – will have a profound influence across the business world. Furthermore, businesses need to cater to the newer expectations and demands of a younger generation (selfi-generation, digitally-embedded generation) of customers.
So, business is not going to be as usual, again! Where is the business world headed? How will businesses get transformed, and what new applications and innovations will emerge? What will evolve as the ‘new’ normal, and what’s the vision for the future? What new opportunities will arise now and in the future for the IT industry and technology professionals?
An upcoming issue of Cutter Business Technology Journal, Guest Edited by San Murugesan, will identify and examine the trends that will shape the business world over the next five to 10 years. It will also examine the key technologies that will have a transformative influence on business in the near future and will present insight on strategies and approaches for realizing the potential. It will also look at current and potential market and consumer trends.
For this issue, we welcome articles from practitioners, academics, consultants, visionaries and businesses that address the following and other related areas, examine innovative applications, discuss real-world or hypothetical examples or present a case study.
Topics of discussion may include (but are not limited) to the following:
1. How can we leverage the potential of recent advances in IT, highlighted above, for various business functions and activities? What are the challenges in realizing this potential and how can we address those challenges?
2. What are appealing next-generation business use cases?
3. How can (predictive) analytics and machine/deep learning help organizations gain new insights, make better business decisions, or improve customer experience and engagements?
4. How can marketers innovatively use on-line and off-line data about a customer and other relevant information that impact a customer’s purchase options to create a better advertising profile of a customer for effective micro-targeted marketing?
5. How is – and can – artificial intelligence, deep learning, and smart systems transform eCommerce marketing?
6. How can businesses offer not just a product, but also a better experience and service, known as product-as-a-service?
7. How does – and will – sharing and crowd sourcing enabled by IT impact commerce and customers options to access, buy, and use goods and services?
8. How can a business make use of augmented reality, virtual reality, and mixed reality? What are those new applications and services?
9. How can businesses leverage the Internet of Things in retail, logistics, entertainment, and maintenance and for enhancing customer experience and engagement?
10. What do new generation customers really want and how can their wants be fulfilled?
11. What are the roles of a smart cognitive assistant in retail and customer services? What are the classic real-world examples?
12. How can advances in IT be embraced for dynamic, competitive, and optimal pricing in real-time? What are the current limitations and how can those limitations be addressed?
13. How can technology be used to help customers in merchandise selection, or in the design, creation and delivery of a personalized, tailor-made product?
14. How does AI change customer engagement and experience?
15. How might 3D/4D printing, drones, autonomous vehicles, and new delivery models affect the future of retail commerce?
16. What are the challenges facing IT in catering to the needs of businesses in the new digital age and how can they be addressed?
ARTICLE IDEA DEADLINE: FEBRUARY 1, 2017
Please respond to San Murugesan at san1[at]internode[dot]net, with a copy to cgenerali[at]cutter[dot]com no later than January 30 and include an extended abstract and a short article outline showing major discussion points.
Accepted articles are due by FEBRUARY 28, 2017
Christine Generali is a Group Publisher for Cutter Consortium – responsible for the editorial direction and content management of Cutter’s flagship publication, Cutter IT Journal.